Measure an agency by the number of cars in the parking lot and we're small to medium. Measure it by the number of awards it wins, and we're as big as anybody. But if you measure it by the size of the ideas and the success it brings clients, we're bigger than most.

And that make us just about a perfect fit for challenger brands.

We like to work with people and brands whose mission in life is to knock off Number One. They've usually got the goods in terms of product or service, and if not, we can often help there too. But they almost always have some particular mountain to climb. Fewer resources, fewer years in the category, no awareness, competition with deep pockets - something that creates a challenge.

And an opportunity.

 

 

Who and How
Karen and Woody