Think a minute about the different ways your brand interacts with the marketplace. These are your brand Touchpoints.

There's advertising, of course. Plus things like your web site, direct mail, telemarketing and e-mail blasts. And of course CSR's, front-desk clerks, the sides of your trucks, employees, marketing partners, distributors, contractors, customers . . . the list goes a bit further when you think about it than it does at first blush.

And it's as internal as it is external.

If you convey your brand consistently throughout, it's going to work harder for your success.

And that's a good thing, right?

 

Brand Value
Brand Development
The Process