Some Thoughts on Creativity in Advertising
“It’s not creative unless it sells”, they say. Well, Ok. But it’s going to sell a whole lot harder and better if it is creative. If you’re going to spend good money on advertising, why not make sure it works as hard as possible?

Protect Your Investment
Promoting either a new business or an improvement you’ve made to the one you already have shouldn’t be an afterthought. Not if you want to succeed.

Just Having A Web Site Isn't Enough
Some people are pumping most of their marketing budgets into building a web site. We’re not sold on that as a whiz-bang idea. Here’s why.

Advertising in a Recession
We may be legitimately headed for a recession, or we may simply talk ourselves into one. Either way, the time is ripe for a challenger brand to build business.

The Marketing Communications Spider
In the hotel and hospitality industry these days, it’s popular to rely almost exclusively on a web site for marketing, but a web site and SEO alone aren’t enough. We think it’s like a spider. Actually, it applies beyond hospitality.

How to Use an RFP to Find an Advertising Agency
Nobody really likes an RFP. And from where we sit, using an RFP to find an advertising agency isn’t the best way to do it. But whether you’re determined or required to take that route, there are some things you can do to make it better for everybody.

The Mindless Production of Stunningly Creative Advertising
Creativity by its own self isn’t going to do anything for you. Like that really funny commercial you saw last night but can’t remember who it was for.

The Creative Brief
It’s critically important to the success of a creative thinking project. Here's what we think about it and how we do it.