A brand is an asset. An income-producing asset.

Fact is, somewhere between 60% and 70% of the value of most companies is intangible -- patents, trademarks and brands. Just imagine for a moment what that percentage is for, let's say, Coke, Nike or Marriott. Or even Nasuti + Hinkle Creative Thinking.

You may not be Coke, Nike or Marriott, but it's really just a matter of scale. The truth is, a strong brand can

· keep your customers from considering the competition

· help you get premium pricing

· help ensure the success of new product introductions

· help you negotiate with channel marketers

· help you recruit employees

· help you cement customer loyalty

· and more

And with a clearly defined brand, you can look at business initiatives through your brand lens to determine if they make sense, if they reflect your brand essence.

Marketing success begins with your brand.

Brand Development
Touchpoints
The Process